I’ve been part of the Help a PR Pro Out (HAPPO) team for awhile now, and I get a ton of value from my involvement in the organization. I use social media every day for personal and professional reasons, so being part of an organization that helps connect job seekers and employers through social media has been very rewarding.

Arik Hanson, Minnesota PR pro and HAPPO co-founder, started a new initiative last year called The HAPPO Report, a weekly e-newsletter that’s sent to more than 250 PR pros/communicators across the Twin Cities. It includes relevant jobs, upcoming events, posts from the last week and a featured job seeker each week.

Thanks to Arik’s support, The HAPPO Michigan Report will launch very soon and will contain the same content (but specific to Michigan, of course). If all goes as planned, the first e-newsletter will go out before the end of February. It will be biweekly and will hit your inbox on Wednesdays.

Sound like something that’s worthy of adding yet another e-newsletter to your inbox (c’mon, you know you want to!)? You can subscribe now. If you have an available communications position, are hosting an event and want to share it in The HAPPO Report once it launches or would like to be a featured job seeker, feel free to contact me.

If you want to know what else the HAPPO team has in the works for 2012, Arik shares the future of HAPPO and what you can do to help in this recent post.

Confidence – Belief in oneself and one’s powers or abilities; self-confidence; self-reliance; assurance

Arrogance – Offensive display of superiority or self-importance; overbearing pride.

See the difference? I’ll assume you do. Now make sure you don’t show arrogance when you’re meaning to show confidence. On to the post…

I’ve been noticing something in my life a lot more lately that has helped contribute to success. Once I started paying closer attention to this trend and noticing how it influences outcomes, I knew I needed to share it so others could hopefully replicate the process.

I’ve noticed that when combining strategy with confidence, the chances of success increase dramatically. Will the result always be positive each and every time you combine strategy with confidence? More than likely not. But I’ve experienced successful results enough times to make me believe the chances of getting a win rather than a fail with this combo is highly likely.

Making strategic decisions is important – both in your personal and professional life. Mapping out a clear plan of action that includes very specific steps is really important when it comes to accomplishing whatever it is you’ve set your sights on. But, I don’t think strategy is enough to ensure success. If you don’t evoke confidence and truly believe that whatever course you’ve mapped out is the best possible option, then all that planning and prepping goes to waste.

Yes, people pull off things all the time that they didn’t believe could really happen. But they’re sweating bullets throughout the entire process and expecting the worst. Is that really what you want to do? Even if you’re trying something new or prescribing something that hasn’t been done before, if you’ve done the appropriate research and prep work and you truly believe the outcome will be great, then stay confident through the entire process until the very end. And if it doesn’t work out, then you’ve learned a valuable lesson for the next time. Don’t let the fear of the unknown crush your confidence.

Let me give you an example of how the strategy/confidence combo has worked for me lately. I play tennis once a week. I played competitively in high school, took a few years off during college and the beginning of my transition into the “real world,” then started back up a little more than two years ago. So, while I still play pretty well, my skills aren’t as refined as they would be if I were taking lessons or playing a few times a week.

I know this, and there have been several times that I’ve known the right shot to make, but I won’t do it because I’m timid. I think that I haven’t practiced enough to pull off that type of shot, or I don’t hit the ball as hard as I could because a softer shot will more likely go over the net, so my lack of confidence gets the best of me.

But as I’ve been focusing lately on making sure my confidence shows through in all aspects of my life, I’ve noticed a change in my tennis game the past few weeks. I’m playing really well, I’m hitting the ball harder and I’m taking riskier shots because I’m confident I can make them. Yes, I still lose games and miss shots. But I don’t think it’s a coincidence that I started winning more consistently when I started playing with more confidence.

Test out my theory. Start being more conscientious of being confident during work and play. See if that confidence helps you achieve better results.

Do you agree that strategy and confidence is a smart combo? Do you have examples of how showing confidence has helped you achieve success?

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** I just switched my domain over to nikkilittle.com, so if the logo is still missing when you read this, please overlook it! It will be back soon. And I lost all social shares on my posts. Boo-hoo! But big thanks to the Don, Hubert Sawyers, for making the switch.

It’s almost the end of the year, which means many people are thinking about how they can improve their lives in the coming year. The gym is always jam packed around this time of year, and people are talking and posting online about their goals and resolutions.

Last year, I wrote about what to keep in mind when setting New Year’s Resolutions, and I actually think setting resolutions and/or goals is better than doing nothing to improve whatever it is you need to work on in your life in the coming year. But this year, I’ve decided to change things up.

Rather than setting resolutions or goals, I created a bucket list. Starting now and moving forward every new year, I plan to work on achieving what is on that bucket list. I may add or delete items before the turn of each new year as my life changes, but that’s OK.I have to thank PR pros Heather Whaling and Arik Hanson for the bucket list inspiration. Heather posted on Facebook about achieving something on her PR bucket list. That led Arik to write a post about what’s on his PR bucket list, which in turn led to other PR pros like Justin Goldsborough and Matt LaCasse creating their bucket lists. I wanted to broaden mine out to also include personal items on my list and use this as an opportunity to do something new at the end of the year that isn’t tied to a resolution.

So, here’s what I have so far on my bucket list:

1. Visit my Chilean family again – I studied abroad in Valdivia, Chile my last semester in college in the fall of 2006, and it was the most amazing experience. I was so fortunate to be placed with such an amazing family, and I miss them dearly. I promised them I would come back some day. Sadly, the travel time is long and flights are expensive, so it’s not a trip I can take every year. But I am determined to go back…hopefully more than once.

2. Pay it forward, but in a really big way – You always read about or see heartwarming stories in the news (especially during the holidays) about a really awesome act of kindness, like a random person replacing a family’s stolen Christmas gifts. I want to be that person one day. I want to learn about someone in need and do something really big to help them out. I’m a sucker for helping nonprofits now, but at least once in my life, I want to do something that completely changes a person or family’s life in a really positive way.

3. Travel to Hawaii and Italy – Do I really need to elaborate on this one?! Italy is also high on the list because I’m Italian and my great-grandparents are from there.

4. Attend Wimbledon – Tennis is my favorite sport, and ever since I started playing in high school, I told myself I would make it to Wimbledon one day. I’ll seriously be in tennis nerd heaven when I do.

5. Establish a yearly scholarship in my name for a student in the integrative public relations program at Central Michigan University – I have to thank PR pro Allan Schoenberg for this inspiration. He gives a scholarship to a student in the IPR program at CMU every year, and I definitely plan to do this one day.

6. Be part of a fashion designer’s photo shoot and/or be featured in a fashion publication, website or blog – If you know me even the tiniest bit, you know I’m into fashion. I think it would be so fricken cool to be part of a fashion designer’s photo shoot, or to be featured in a fashion publication (think Hour Detroit or StyleLine in metro Detroit). Who says you have to model professionally to do something fun like this?

7. Provide PR/communications services to a major retailer, fashion designer or anything else fashion related – Back to that whole love of fashion, it would be crazy fun to do fashion PR. At least for one company or designer.

8. Have children (ideally two) – I could write a whole post on this based on how concerned I am with how I’m going to balance a family and a career that includes more than just my day-to-day job. I know, I know – people do it all the time. It can be done. And I’ll do it someday. Hopefully before I’m 40!

9. Receive some type of PR/communications award or honor – As of right now, I don’t have a particular award that I’d like to aim for. But I think it would be such an honor to receive at least one award related to my career.

10. Continue contributing articles and blog posts to sites/blogs I’m not affiliated with in any way, and keep aiming higher – I’ve written a fair share of guest blog posts, and I freelance for Metromix Detroit. I want to continue contributing content to other sites and get published on a site like Harvard Business Review or Forbes.

I have a few bucket list “maybes”, such as being an adjunct professor, writing or co-authoring a book and owning or co-owning a company. These three things sound appealing when I really start to think about them, but I can’t say without hesitation that I want to accomplish them in my life. So for now, they’ll sit in the “maybe” file.

This is more along the goal spectrum, but I am making one commitment to myself starting in 2012:

I will not commit to anything new unless I receive as much value from it as I’m providing.

At first glance, that may seem extremely selfish and monetary driven. It’s definitely the former, but not the latter. And it’s selfish because I’ve learned I need to take care of myself as much as I take care of others. I have been hammering this concept home to a good friend the past few months, and I know I need to take my own advice. I have to know that what I’m investing my time/talent/resources in is helping me grow and achieve my personal/professional goals or items on my bucket list, or else I simply can’t commit to it. If you’re in a similar position or previously have been, you’ll understand where I’m coming from, and you’ll know this isn’t a purely selfish “it’s gotta be all about me” decision. It’s more a way to keep my sanity and make sure I have enough time to dedicate to the important things in life.

If you have a bucket list, share in the comments what’s on your list. Or, if you decide to write your own post, link to it in the comments so I can check out what’s on your list.

I wish you all a very happy, healthy and safe New Year! Thanks for reading, commenting and sharing my posts. It’s all much appreciated.

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Christmas is my all-time favorite holiday. I always used to be a kid at heart around Christmastime who got unnecessarily excited about anything and everything related to the holiday.

But somewhere along the transition into serious adulthood, the chaos of prepping for the holidays while juggling everything else life throws my way during that time has somewhat darkened my Christmas spirit. I’m sure many others can attest to the fact that the stress factor seems to skyrocket during the holidays because it’s more items added to the to-do list.

Putting the stress and rushing around aside, there are several other reasons why people get down around the holidays:

• Friends and family may live around the world and it’s impossible to see all the people we love and care about most.

• We miss loved ones who are no longer with us, and the holidays always make that missing piece seem bigger.

• For some people, the “winter blues” is really a serious disorder called SAD (Seasonal Affective Disorder) that isn’t easy to shake or overcome, even during the most wonderful time of the year.

Whether you’re on vacation and relishing in a relaxing holiday season or you’re running around like mad trying to get everything done (I’m currently somewhere in the middle right now), let’s make this promise together:

I will find AT LEAST one reason to be happy this holiday season.

This is my one and only wish for each and every person who reads this post. No matter what you’re dealing with in life right now, I hope you can find at least one thing in your life that is worth celebrating during the holidays.

I have several friends who experienced (and currently are experiencing) very dark and difficult times this year, so I know it’s easier said than done to pull that one glimmer of sunshine out of all the doom and gloom. But it’s there. I promise. You just have to find. And you have to want to find it.

If you need some inspiration, I like the suggestions in this article about 10 ways to beat the holiday blues.

So, what do you say? Can you put aside your strife and promise to focus on all things happy and good during the holidays? I plan to.

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Anything You Want by Derek Sivers (founder of CD Baby) is the kind of book that fits perfectly with my life these days. You can read it in one sitting, and it will probably take you an hour tops.

But don’t let the small size fool you. It’s packed with powerful wisdom and advice that you can apply to both personal and professional aspects of your life. This sentence from the back of the book sums it up nicely:

Must reading for every person who is an entrepreneur, wants to be one, wants to understand one or cares even a little about what it means to be human.

Anything You Want is part of Seth Godin’s The Domino Project, which Godin recently announced is ending. Luckily, if you decide after reading this post that you want to buy it, the book will still be available on Amazon.So, even though it’s a quick read, why should you spend your valuable time reading this book? Here are five lessons from the book that I feel are important enough to warrant you reading the entire piece:

1. Business is not about money. It’s about making dreams come true for others and for yourself.
2. Don’t waste years fighting uphill battles against locked doors. Improve or invent until you get that huge response. No “yes.” Either “HELL YEAH!” or “no.” (I’ve been really focusing on adopting this and applying it to my life.)
3. When you’re thinking of how to make your business bigger, it’s tempting to try to think all the big thoughts and come up with world-changing massive-action plans. But please know that it’s often the tiny details that really thrill people enough to make them tell all their friends about you.
4. To have something (a finished recording, a business, or millions of dollars) is the means, not the end. To be something (a good singer, a skilled entrepreneur, or just plain happy) is the real point.
5. Whatever you make, it’s your creation, so make it your personal dream come true.

I’m planning to re-read this book when I have some down time during the holidays. I feel like it’s one of those books that you will whip out in the future when you need a reality check and reminder on what business (and really, life in general) should be all about.

So what do ya think? Are you convinced that this is a book worth reading? If you’ve already read it or are planning to (or if you think I’m full of it and this book sounds horrible), share your feedback in the comments.

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A little background info for you…

Scott Meyer is a bro-founder of 9 Clouds, a digital marketing and education firm that improves the digital literacy of businesses. He’s a frequent speaker and teacher and has taught around the world helping businesses and organizations of all sizes find effective digital solutions for their specific markets. He combines his passions of technology and travel by writing how to live and work anywhere in the world at 9clouds.com/blog and makes a mean Spanish tortilla.

Sounds like an interesting guy, right? Keep on reading.

1. You and your brother John are “bro-founders” (love that term!) of your company, 9 Clouds. What was the inspiration behind your company, and how is it unique from other online/social media consulting companies?

My brother and I were home for Easter in 2009 and watched as my mom struggled to find the number for the local pizza place in the phonebook. We knew there were businesses out there like her who needed to improve their digital literacy.

That helped us get started and from there we have continued to focus on helping businesses know which tools can help them online and how they can use them. We’re unique in that we focus on educating the client and enabling them to grow their business online based on the data of what works best for their specific business.

2. Building off the first question, how did you come up with the name for your company, and does it have any special meaning?

We always wanted to make people happy by putting them on cloud 9. With the growth of cloud computing, we knew that we would be spending a lot of our time “in the clouds,” so we flipped the phrase around and became 9 Clouds.

3. A slogan you use on your site is “Improving business through digital literacy.” When you were in town for Tweetea, we talked a bit about digital literacy and why it’s so important. Why do you argue that digital literacy is essential today?

Digital literacy is knowing which digital tools to use and how to use them. It is essential because no one has enough time to keep up with the latest technology. With the explosion of online networks, marketing channels and content creation, businesses just need to know what works. If they can master that little sliver, it’s enough to significantly grow their businesses.

4. You work in a very creative space that is constantly evolving. Where do you draw your creative inspiration from, both for personal and professional purposes?

I’m inspired through travel. I love seeing how others use technology and organize their lives. Whether it’s watching kids typing faster with their thumbs than I can with 10 fingers or traveling abroad to experience how to eat at midnight and walk two miles to work, I’m inspired by new surroundings. That’s why I write so frequently about travel at 9clouds.com/blog and am aiming to work on every continent on the planet by the time I’m 35 (you can guess how long until that mark.)

5. If you weren’t doing what you’re doing right now, then what would you do? Sky’s the limit!

I am in love with Norway and after spending four years living about the Arctic Circle and working as a tour guide and professor, I left to start 9 Clouds with slight hesitation. If I wasn’t with 9 Clouds, I would have created a mobile app to help others guide themselves around Norway. The great thing is I’m actually getting ready to help people discover and explore Norway with an upcoming ebook, Travel Hacking Norway!

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If you’re on Twitter, connect with Scott and get to know him better. He’s definitely a good guy to know and follow as he continues to do great things with 9 Clouds.

Know of someone who would be great for my Creative Q&A feature? Send me an email with the details!

Who doesn’t love a big win? I’m calling you out if you say you don’t! It’s hard not to love rewards for hard work. To add some context to the discussion, when I say big win, I’m referring to:

• Landing a new client when you’ve worked long and hard on the proposal.
• Overcoming a challenge you’ve been working to get past.
• Achieving an important goal.
• Landing a new job or promotion that takes you to the next step in your career.
• Completing your first half-marathon (or, if you’re like me, you aim for 5Ks and consider those a big win!).

The list goes on, but you get the point. Most people would consider those big wins.

But do we always have to aim for such grandiose achievements? What happened to relishing in the small wins that eventually add up to a big win? Oftentimes, we fail to recognize and reward those small wins because we’re constantly fixated on something bigger and better. And believe me, I am included in all this “we” talk. I wanted to write about the importance of acknowledging small wins as often as we acknowledge the big wins because I’m not doing it enough.

Having an “always want more” attitude is both a blessing and a curse. It’s a blessing because people with that quality never settle for anything shy of great. They always push beyond the set boundaries, and they are never, ever complacent. When they accomplish goals, they barely let themselves soak up the rewards before they’re moving on to the next thing because they constantly aim to churn out great results. Employers want this type of mentality in their employees.

However, the “always want more” attitude is also a curse because great is never good enough. People with this personality trait can recognize and appreciate accomplishments, but the desire to go beyond consistently drives them to continue achieving, sometimes to the detriment of their own health and relationships. They constantly think they aren’t doing enough, even when they are going above and beyond. This can create serious mental/physical fatigue, as well as other health-related problems.

If you’ve been nodding your head in agreement as you’ve been reading this, then let’s form a pact right now. Let’s start celebrating the small wins more. We can’t save the world in one day. It’s not humanly possible. Whatever your aspirations may be, personal or professional, make a greater effort to appreciate and recognize when you achieve a small win.

Each step forward is progress toward an end goal. That end goal cannot feasibly get completed overnight. So we must practice patience (hard to do if you’re blessed/cursed with Italian blood like I am!), and we absolutely must start giving ourselves more credit when we can put a check mark next to a small win. It’s a step in the right direction.

So think about the small wins you’ve achieved lately that you quite possibly have overlooked. Think about what you’ve done at work in the past week that you may have shrugged off as a small achievement, when in reality it’s getting you one step closer to what you ultimately want to accomplish. Find happiness in each achievement, because big or small, you’re still accomplishing something (read this post about the top five regrets people make on their deathbed for more on letting yourself be happier.) Doesn’t seem like such a small win when you look at it from a new perspective, now does it?

I’m not telling you to stop going the extra mile. I certainly won’t stop. I’m simply recommending you become more aware of how the little things you accomplish truly add up to greatness. Each piece in a puzzle is small compared to the finished product, yet equally important. Remember that the next time you brush aside something because it’s not a big enough win. And I’m going to do my best to take my own advice.

One last thing – while you’re working on appreciating the small wins, stop comparing yourself to others and trying to move at their speed in order to achieve wins…big or small. Just run your own race. More on that in a future post.

What say you? Agree? Or am I placing more importance on small wins than I should?

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I originally published this post on my agency’s blog, but I wanted to cross post it here because it’s very much in line with the topics I discuss on this blog.

I debated whether I wanted to write a resume and cover letter suggestion post because the topic is widely covered, but my recent experience proves that job seekers still need advice on how to successfully land an interview.

Identity is hiring an assistant social media strategist, and I’ve received several cover letters and resumes in the past week or so. I’m disheartened to say that only a select few stood out because job seekers are still making the same mistakes. Some are common mistakes that could easily be avoided by having two or three people review materials before sending them over to a prospective employer. It’s been awhile since I had to review resumes, so along with some of the common mistakes, I’m also seeing some new additions to resumes that do absolutely nothing to help the job seeker secure an interview.

Taken directly from my current experience, here are seven cover letter/resume mistakes and how to avoid making them:

1. Making grammatical errors. I know it’s tough out there in job-hunting land. And I know everyone makes mistakes. But it’s absolutely essential to make sure your cover letters and resumes are flawless when you submit them for an available position – particularly for a communications related job where excellent writing skills are required. Like I mentioned above, make sure at least two or three people (it helps if they are strong writers) review your cover letter and resume before you submit them. It can also help to print them out and read them aloud versus trying to review/edit on a screen. Please understand how crucial this is. I’ve heard from several people that they’ll put cover letters and resumes directly in the trash if there are any grammatical errors.

2. Leading with education. A prospective employer doesn’t want to see where you graduated from at the top of your resume. Your work experience is most important, and you should always lead with that before education. You’ll hear varying opinions on this one, but I’ll argue that education should be the last section on your resume. Experience, professional development, skills and honors/awards sections should come before education. Yes, it’s important to see that you graduated with a degree related to the job you’re applying for, but professionals know that you truly develop and refine skills once you’re working in the industry. The classroom can only take you so far.

3. Making your cover letter and resume too long. Please don’t make your cover letter an entire page single spaced. I got a few of these, and I zoned out at about the third paragraph. Also, don’t summarize your entire resume in your cover letter. That’s not the point. Use your cover letter to highlight some things about you and your experience that prove why you’re a qualified candidate for the position. It also helps if you add some context in your cover letter to explain why you’re applying for the job (I learned about the position through X, or I’m very interested in working with a company such as yours because of X).

As for resumes, it’s not necessary to have a two or three-paged resume, especially if you haven’t been in the industry for a very long time. The position at Identity is for someone with one-to-two years of experience, and I’ve received several resumes that are way too long – mainly because they include jobs that don’t directly relate to the position. It’s great to show work experience, but if you are going on a second page to list a job where you didn’t develop skills you can apply to the position you’re applying for, leave that job off your resume.

4. Coming across as boastful or arrogant. It’s one thing to express confidence in your abilities, and you can successfully do this by using the right tone and selecting the right words in your cover letter. But it’s very easy to cross the line from confidence to arrogance, and you must avoid this.

Those in the social media space know that a frequently agreed upon rule is to not proclaim yourself as a social media expert/guru/ninja, or anything else along those lines. Even some of the people who I think could totally get away with calling themselves social media experts don’t do it! So when I read the cover letter of someone with less experience than me telling me that he/she is a social media expert, I immediately think that person is not a right fit.

Going back to the first mistake, have a few people read your cover letter to make sure you aren’t giving off a boastful vibe.

5. Not tailoring your resume to the job description. People from various backgrounds and with varying levels of skills have applied for my team’s open position. That’s great, but what’s not good is when people don’t show on their resume how their experience directly relates to the position. Even if your experience doesn’t exactly match what the job description is asking for, find ways to call out how what you’ve done in the past directly relates to the job qualifications. Don’t make a prospective employer have to Google stalk you in order to find out more about your experience. That should be clear as day on your resume. I had to do this for one applicant, and luckily I did because I found exactly what I was looking for online that should have been highlighted in the resume. Some employers won’t take that extra step, so don’t leave any opportunities for the employer to question your experience.

6. Including irrelevant information. Please don’t put your high school involvement on your resume. The only time I can see this being relevant is if you did something amazing in high school that is very directly tied to the job description. Otherwise, leave it off.

The latest trend I’m seeing on resumes is adding Klout scores. The Klout team has made several adjustments lately to make its scoring model more accurate and transparent, but that doesn’t mean it’s the Holy Grail of influence. It’s one factor out of several. And I don’t think it belongs on a resume – even for social media related positions. Your Klout score doesn’t tell me squat about your experience of using social media for business and marketing purposes. Klout is a highly debated topic, but my suggestion is to leave it off your resume and to find more substantial ways to highlight your influence through your work experience.

7. Having no relevant experience. I know, this seems like a given. Don’t apply for a job if you don’t have any related experience, right? Well, people aren’t getting this message. I received a handful of resumes from people who had absolutely no related experience. Our job description clearly spells out the type of experience we’re looking for, and we state that we need someone with at least one-to-two years of experience. So if you’re looking to break into the social media marketing field, you’re going to have to find an internship or a very entry level position.

I started on a discussion on Google+ about how people with not the right experience have applied for this position, and I received some valid points back about why people may think they are qualified enough to apply. However, zero experience is not an exception.

I truly care about helping PR/social media job seekers find great jobs, which is why I joined the Help a PR Pro Out (HAPPO) movement and am now the Michigan champ. I am not a jerk who wants to call people out for doing it wrong. I am simply trying to educate through experience so more job seekers stop making the same mistakes over and over again on cover letters and resumes. If you know of someone who could use this advice, please consider passing this post along to him/her.

What do you think? Am I being too harsh, or do you agree? Do you have additional advice for job seekers that I didn’t mention?

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Five minutes isn’t a whole lot of time, yet there are many things you can accomplish in just five minutes. You can send an email, brush your teeth, make a sandwich or listen to a song.

We all wish we had more time each day to accomplish everything that needs to get done. But, we’re not getting more time. So what we need to do is spend our time wisely and do things that are productive and valuable.

While you may be thinking there’s no way you could possibly tack on a new task to your already hectic schedule, I’d like you to do just that. As often as possible, I’d like you to take five minutes to help someone else. This may not become a daily habit, or it may happen multiple times a day, depending on what opportunities come your way. But get it in your head right now that you have enough capacity to spend five minutes doing something that will benefit another person, whether you know that person or he/she is a complete stranger.

Let me tell you a short story that will hopefully prove why spending five minutes to help someone else is powerful. One of my clients at Identity is a large national corporation. We have a few contacts at the company who our social media team works with, and two of those are my direct clients. A few months ago, I learned one of my contacts was leaving the company, and I knew how important it would be to fill her role with the right person.

Since I’m the Michigan champion for Help a PR Pro Out (a movement that seeks to use social media to leverage relationships and help connect those seeking a job in the PR industry with employers), I make it a point to share job opportunities with my online networks whenever I can. Rather than sharing the job opening publicly, I decided to first share it with the other HAPPO champs in our private Facebook group to see if they personally knew anyone who would be good for this role.

Long story short, another HAPPO champ recommended I connect with her friend who was looking for a job because the position seemed like a fit for her. After a few LinkedIn messages between me and this person, I forwarded her resume to my client. A few months and interviews later, she now has a job, and we’ll be working very closely together. What I did to get her resume in front of my client took all of about five minutes of my time, and it resulted in someone landing a great job.

So, what can you do in five minutes or less to help someone else? Here are a few ideas:

• To go off my example, share a job opportunity with your networks or an individual who would be a good fit.
• Write a recommendation for someone on LinkedIn.
• Answer a question in a LinkedIn group.
• If a friend at work looks like he/she is having a bad day, send a private message (via whichever method makes the most sense for you and that other person) reminding him/her that you’re available to talk or help in any way you can.
• Do something unexpected that helps your significant other (fold laundry, make lunch for work the next day, etc.).
• Give feedback or a recommendation to someone who needs it.

The list goes on.

I hope you take on this small challenge because it will end up being as rewarding for you in the long run as it will for the people you help.

If you have a story to share about how you helped someone lately in five minutes or less, or if you have other ways to help in five minutes, leave your feedback in the comments.

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There are countless books, articles and blog posts that give advice on how to land that perfect job. But, three friends of mine just found new gigs, so I thought some practical advice from people who just dealt with the job seeking process would be of value to anyone who is currently or thinking about looking for new employment.

All three of them happened to get social media related positions, but their advice is not limited to the communications/digital industries. Nor is it limited to people who are aggressively looking for a job right now. I think their different perspectives are very interesting because while Erica and Kyle were very active about their job hunts, Becks was more passive. It’s interesting to see how their different situations and activities eventually contributed to them finding awesome jobs.

Read on and learn from Erica Moss, Becks Davis and Kyle Stuef:

Where did you just get a job, and what is your position?

EM: I accepted a job as social media and outreach coordinator for the Masters in Nursing program at Georgetown University.

BD: I’m the community manager at Autoweek magazine, a publication under the Crain Communications umbrella.

KS: I just started a job at Ignite Social Media in Birmingham, MI. I’m working as a community engagement specialist for the Chrysler brands, primarily focusing on Jeep.

What was your process for finding a new job? Did you reach out to friends, search LinkedIn, send out several resumes and cover letters, or were you more passive with your search?

EM: After about a week of getting settled here in New York City, I started pounding the pavement, so to speak. I targeted a handful of companies that I was excited about the prospect of working for and sought out job openings that matched my skill set. Before applying, I turned to LinkedIn to see if I had any connections to these companies through my contacts. More often than not, I did, so I asked for introductions, which immediately adds to your credibility as a candidate. I also attended a meetup held by one of the companies I was interested in, which gave me direct access to those making the hiring decisions and helped me decide whether I thought I’d be a good fit within the organization. It also didn’t hurt that I told anyone and everyone who would listen that I was job hunting, which helped to keep me top of mind whenever someone heard about an opening in my industry. Facebook and Twitter also were great vehicles for outreach and making connections.

BD: I was more passive in my job search. A few friends and some of my network knew I was on the market for a new position. I did update my LinkedIn profile and spent more time growing that network.

KS: I did all of the above. I wasn’t as aggressive publicly as I probably should have been, but I was hitting the phones and private messages to my network almost immediately. I could not have done this without having a “street team” of people out there with their ears to the ground. I got tipped off to this job opening a few days before it was posted publicly, so I was able to get a small head start.

Did you do anything different or creative to make yourself stand out during the job hunt?

EM: I think two things that helped differentiate me in this job search were 1) I had a story to tell, and 2) I had a strong point of view about what I wanted. I firmly believe that each job you hold, for better or worse, helps you to continually grow and decide what your priorities are, and I felt like I had a firm grasp on that while I was searching. This helped weed out opportunities that perhaps weren’t a good use of my time, but also helped me present a strong, cohesive narrative about who I was and what I was looking for. I think I also had a memorable story, in that I had gotten married in May and moved to New York from Michigan, which always sparked questions from my interviewers about how things are different here and what my experience in Michigan had been like.

BD: Since I wasn’t really on the job hunt, no. However, everything I had been doing for the last two years came into play. I built a website and a community from scratch. I became involved with projects such as TEDxDetroit and cofounded a few smaller endeavors. I had been using social media to build these projects, and that led to credibility.

KS: I made sure that everything I was putting out there was as consistent as humanly possible. It may have been my branding background kicking in, but I wanted to make sure that each interaction with me digitally felt the same, and that it felt exactly the way I needed it to in order to find a job that was the right fit for me.

One thing that I thought was a no brainer actually turned out to be something that a number of interviewers took notice of: a QR code on my resume that pointed to my LinkedIn profile. Not only did it make the job of checking me out digitally a little easier for the higher-ups, but I used a bit.ly link for the code that allowed me to track how many scans I was getting. It was a little way for me to see how effective my resume was in reaching the desk of the (hopeful) decision maker.

EM: Patience is a given, but you really do have to work hard at it while you’re job hunting. You’ll follow paths that seem really promising but then never pan out for one reason or another, and sometimes you’ll be pleasantly surprised when that cold lead gets warm again. I’d also advise job seekers to make sure that they’re presenting the same story across all of their social networks. I made a concerted effort to make sure that my LinkedIn profile matched the resume I was sending out (yes, sometimes employers do compare them!), and I also made sure any employment information presented on my Facebook page was up-to-date and accurate. This is also a good time to make sure things like your phone number and most active email address are reflected on your profiles to make it as easy as possible for prospective employers to contact you. Lastly, try to narrow your search as much as possible, first targeting those companies that resonate with you and your goals, and then reaching out to those people you already know who might be able to facilitate an introduction to key players. Added bonus: It often eliminates the need for a cover letter if you score a sit-down with someone based on a mutual connection.

BD: I absolutely hate looking for a job. Yes, you need to network and make yourself stand out. The easiest way to stand out is to build something yourself. If you don’t have a blog, write a guest post for someone else’s blog. Having a blog is a really good idea, though. Be active on social networks. Ask people you admire out for a cup of coffee.

KS: Treat the process like dating. Don’t be eager or needy, put yourself at ease and people will take notice. Once you’ve got the “first date,” or interview, remember that there are two sides to that big scary desk. You are interviewing them just as much as they are interviewing you. Being a good fit, team chemistry and complimentary philosophies were all important to me, so I made sure to ask those types of questions at the end of the interview. If I knew that I couldn’t marry a girl who was a White Sox fan, I would make sure to ask that up front during a date. Figure out what YOU want, not just who will have you.

I have to give a HUGE thank you to Erica, Becks and Kyle for taking time out of their busy schedules to contribute to this post. You guys rock!

Can you relate to what Erica, Becks and Kyle shared? What other advice do you have for job seekers?

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