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Supermarkets are also known as Pick Quicks or Food Fairs. It’s a large premise of retail organization dealing in varieties like meat, vegetables, fruits, dairy products, confectionery and other groceries and food products. U.S.A is considered to be home to some extra-ordinary supermarkets.
The features or characteristics of supermarkets can be really interesting to read about, so here it goes;
- Goods are sold on cash basis
In businesses like these, facilities of credit are not encouraged and hence bad debts are reduced. Supermarkets therefore prefer dealing in cash.
- Low prices are to be maintained
Supermarkets have to maintain low prices as each store have to run according to their competitors and also consider the local market. They regularly sustain bulk offers and even enjoy the benefits attained through it. Moreover, since the sales assistants and sales men are absent, their salary bill is comparatively lower.
- Central location in huge premises
Supermarkets are thoughtfully established in large spaces in the central locality. The premises are large, as without it the correct display of various goods shall not be arranged properly. Hence larger the space, larger the consumer attention.
- No pressure of sales
The main feature of super markets happens to be self-service. There’s no sales person attending the consumers personally and does not loiter around them. The consumers select items depending on their own desires and needs, and no such pressure is based on the salesman to perform.
- Supermarkets deals with necessities of life
Yes, it gives you everything you need. Probably something you’d been searching for too long now. We do get tired of looking for what we desire in local stores, but you happen to find almost everything when Woolies is open. Besides that, as it contains all the stuff that you need in your daily life, their turnover is immediate as the want and demand for these items is constant. Their collection ranges from tinned products to readymade garments to fruits and groceries.
- Are established and owned by companies
As supermarkets are huge and require large amount of capital to begin and sustain, they are mostly taken care by joint-stock firms.
- Deals with goods that are pre-packed
Supermarkets make sure that the materials and products are latest and have both quantity and quality. They cannot afford to take risk on their products as they have gained their consumers trust right from the start. On all the packages, weights, prices, particulars, quality and grade are clearly specified.
- Convenient for shoppers
As everything is available at a single place, it has made the lives of consumers a bit easier.
- Showcases the varieties
Supermarket gives you ample of options to decide from. If a certain product does not satisfy your requirements then you can look for the same in another brand and decide accordingly.
- A self-service shop
Here, the customers are given cute trolleys, bags or hand baskets in order to keep the stuff, they are not disturbed while they are purchasing products, and at the end one has to pay the bill at the cash counter. The whole process is hassle free and this is mostly why people love to shop at supermarkets.